From the category archives:

Internet

Virtual Host on Apache and Windows

March 2, 2010
A virtual host with Apache on Windows allows testing prior to release

Setting up a virtual host is a must; you need the ability to test products locally. Testing on a live website can quite often become time-consuming and confusing.  It is very easy to setup your computer to act as a virtual host or web server.  Even easier it is to allow your web server to [...]

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Domain Name = Business Name = Social Name

February 26, 2010
Domain name, business name and social accounts should be identical

Assure your domain name can be registered as a business name in addition to availability on twitter, Facebook, LinkedIn, YouTube and other social networking sites.

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In this business, you either smoke or you get smoked

February 24, 2010
It's one thing to watch your results regularly; it's another to panic and make unnecessary adjustments.

Set rules in place to truly maximize the effectiveness of your AdWords campaigns. Therefore, instead of freaking out, you will allow yourself time to make accurate adjustments without hesitation.

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Words that Sell, Revised and Expanded Edition

February 24, 2010
Thumbnail image for Words that Sell, Revised and Expanded Edition

“Words that Sell, Revised and Expanded Edition” by Richard Bayan is a valuable resource that can not only expand the quality of your ad copy and landing pages but can also build your keyword lists with terms you didn’t see prior.

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One Way to Completely Jack Up Your Ad Campaigns

February 17, 2010

Prescription without diagnosis is malpractice
There are three types of people in this world.  There are those who set a series of events in motion then walk away allowing time for those events to work.  There are those who want to watch it work just to take notes – they never interfere.  Then, there are those [...]

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Will Social Media Replace Super Bowl Ad Budgets?

February 8, 2010

Pepsi will not air ads during this year’s Super Bowl. Instead, they have alloted $20 Million of they’re advertising budget towards social media. When you think about it, it seems like a no-brainer.
A great Super Bowl ad might air 3 times during the game. It will be shown again throughout the week on the news [...]

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Duplicating Success of Past Campaigns

February 7, 2010
Reviewing past successes can open eyes as far as improvements for the future.

I was stuggling in my AdWords campaign the other day after having some relatively good success.  Unfortunately, I had gone through editing so many freaking ads that I had forgotten what was working anymore.  So, I figured I better see if I can happen to look at some deleted ads.  I found this article that [...]

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MSN adCenter sums up my thoughts – exactly

February 6, 2010
MS adCenter provides very strange reasoning behind approving and disaproving advertisements

Microsoft adCenter has to be one of those “scratch your head” deals.  Maybe, it’s just me.  For some reason, I’ve never been able to get an ad or a keyword approved.  I’m not using the standard “pornography”, “drugs”, “weapons”, “assault”, “satanic”, “Nigerian Retirement Fund”, “Free Credit Report for $99/month” keywords.  Some samples would include “Want [...]

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“Ultimate Guide to Google Adwords” – More Like “Ultimate Guide to Buy More Ultimate Guides from Perry Marshall”

February 6, 2010
This is the crappiest attempt at sales that I have ever seen and it's a damn shame

If you’re getting into affiliate marketing you’re no doubt looking for a good book.  You’re wanting a book that explains the ins and outs of Google Adwords, how to write compelling ad copy, how to create well-crafted landing pages as well as how to do market research before you sink hundreds of dollars into a [...]

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Compete.com Offering $100 Coupon

February 5, 2010
Compete.com currently offering $100 off any Subscription Package

For many of you website owners, I’m sure you’ve heard of Compete.com.  Compete is a website where you can compare your site to other similar sites to get an idea of what your goals should be.  In addition, depending on the subscription packages which range from free to over $500, you can use their tools [...]

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